However, for whatever reason, the U.S Food and Drug Administration (FDA)has determined that energy drink labels don’t have to reveal how much caffeine the products pack. The problem is that it can also cause irritability, muscle tremors, nausea, headache, insomnia, rapid pulse, anxiety, abnormal heart rhythms, and raise blood pressure. ![]() Caffeine is the main ingredient in meeting consumer expectation for these potions that promise to give us a buzz that keeps us alert and energized.Ĭaffeine is effective at enhancing and maintaining alertness, boosting mental and physical performance, and even elevating mood. Like just about everything in our evolved “extreme” culture, that amount of caffeine in Coke is not even on the chart of today’s energy drinks, which seem to be ubiquitous and expanding at an extraordinary rate. Today’s Coke (excluding the caffeine-free selections) ranges from 34-46 mg. The cocaine was removed from the recipe in 1903, but caffeine remains a staple ingredient. ![]() Coca Cola was originally developed in 1886 and marketed as an energy booster by a pharmacist in Atlanta, with its name derived from two known stimulants, cocoa leaves (a source of cocaine) and kola nuts (a source of caffeine). EDITOR’S NOTE: Energy drinkswere a highly active subset of the early soft drink industry.
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